My goal this weekend was to find as many BFG dream jars I could in London. To mark Roald Dahl’s 100th birthday and the release of the movie “The BFG”, 50 dream jars were placed in locations all over the city. Each dream jar has been designed by someone different. With jars designed by Richard Branson, Graham Norton and the author’s granddaughter, Sophie Dahl. The jars that are dotted all over London are bringing dreams alive for anyone of any age who is a fan of the story.
You can learn about each jar, what they signify and who created them here. You can also see an interactive map that shows you where each dream jar is in London. There are even set trails you can follow depending on which parts of London you would like to cover.
Roxy and Emily were my sidekicks for this mission and I could not have picked two better people to hunt for dream jars with. We started at Leicester square. Most of the jars had been moved here for the movie premiere happening the next day. I don’t know what I was expecting when we arrived at Leicester square, but I definitely got more than I bargained for. A “dreamland” was set up in the square. Huge footprints trekked through mud, beautiful water features and overgrown vines covered every surface. BFG’s rocking chair had his trumpet and a giant pickle that was half-eaten and strewn aside.
You could make your own dream jars and you could take a picture with the BFG, seated on his hand. The piece I had come for, the dream jars, were all lining giant shelves on display for everyone to ogle at as much as they like. We grabbed ice creams, got our photo with the BFG and then spent our time looking at each individual jar on the shelves. The detail put into each jar, just shows the participants’ love for their individual jars and for the project itself.
After Leicester square, we hopped on a very hot tube to Green Park and took our time wandering down to St James Park where another jar was hidden. This jar is a definite favourite of mine. Titled “Read”, it was created by The Duchess of Cornwall. What is more fitting than a jar with children reading books? Just like I was once a child reading all of Roald Dahl’s creations! The last stop we made was Harrods, which houses three dream jars. One holding a gold bar, which you can win through Harrod’s bank. You can enter the competition here if you fancy the odds of winning this amazing gold bar.
After walking all over London, it was definitely time to call it a day. It was the most fulfilling day! I did not expect to see as many jars as I did. This story held a special place in my heart. It was one of my favourites when I was growing up. I wanted to Sophie and hold a dream jar of my own. This mini adventure has brought the child out in me and made a small part of my dreams come alive for a day.